PREDICTIVE ANALYTICS

Helping Patients Discover New Treatment Options

By isolating critical moments in the journey, we gave patients a reason to switch therapies.

Stethoscope on clipboard with prescriptions

THE CHALLENGE
How do we use data to develop new insights that can influence product switches at the right time in this chronic disease?

THE SOLUTION
Leverage a variety of data sources that define when, in the patient’s journey, they are most likely to switch therapies. By isolating those critical moments in time, we were able to target media and relationship marketing efforts to influence patients’ decisions to switch or remain loyal to their current product.

Using more than 10 unique sources of patient and HCP data, we partnered with the AOR and media agencies on this project to convert insights into action.