Unlocking the Full Potential of Modern Healthcare Marketing

Intouch B2D leads the healthcare and life sciences industry in fulfilling the promise of connected, end-to-end marketing solutions. We empower leading brands to drive meaningful business results by optimizing technology, uniting data, and designing exceptional customer experiences.

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Our Origin Story

How Intouch B2D Was Born

Our CEO and founder, Faruk Capan, was born and raised in Turkey. He came to the United States – and the University of Central Missouri – for graduate studies. After an internship at pharmaceutical company Marion Merrell Dow (now Sanofi), Faruk landed at Teva Marion Partners (now Teva), where he built the first-ever online patient portal, MSWatch. The first website of its kind, it was a major innovation in the 1990s – as well as a major challenge, as the team learned to manage entirely new ways of communicating with patients.

Intouch B2D blends the art and science of engagement.

With MSWatch, Faruk learned the invaluable ins and outs of medical, legal, and regulatory reviews. He tested boundaries. And he badly wanted to keep innovating. Very badly. So badly that he would occasionally go rogue and break rules. Finally, his boss said these fateful words: “I don’t want to fire you. But maybe you should start your own company.” With no detailed plan, a six-month-old baby, and little more than a dream, Faruk quit his job and founded Intouch in 1999.

Ever since that first pharma patient portal, Intouch has had many other “firsts” – more than we can mention here – leading the pharma industry through innovation. In 2018, Intouch reorganized to become Intouch Group, a parent organization representing multiple agency affiliates with a diverse suite of full-service capabilities. Within a year, Intouch B2D was created to bridge the gap between brand-driven strategy and technology-powered execution for healthcare and life sciences clients. Today, Intouch B2D is part of a powerful global presence in healthcare marketing, a five-time pharma agency of the year winner, a five-time best place to work, and one of the top 20 most creatively awarded healthcare agencies.

After 20+ years and a history of great work and tremendous growth, Intouch doesn’t sound much like a start-up anymore. But Faruk still approaches our business as one to ensure we continually adapt, change, and evolve. It’s why we continue to champion our unique capacity for embracing and seeking change, our tenacity in taking on major challenges and our commitment to true innovation.

Innovative Leaders With Industry Experience

Our seasoned team understands the complexities and rigors of healthcare marketing. We have a proven track record of aligning enterprise technology with marketing objectives to deliver powerfully effective experiences for healthcare and life sciences clients.

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Our Purpose

Our Why, Who
We Are & What
We Stand For


The Core Beliefs That Guide Us

Select a value to reveal more.

Live to Learn

Be curious, welcome change, and invest in personal growth.

Be a Team Player

Embrace collaboration and have each other’s backs.

Champion the Work

Fight for the innovative, the bold, the captivating.

Build Lasting Relationships

Foster genuine connections with clients, partners, and each other.

Hold Ourselves Accountable

Say what we mean and do what we say.

Cultivate Dynamic Collaborations

By building meaningful relationships and fully understanding your business needs, we can efficiently develop and implement healthcare marketing strategies that will make a lasting impact.

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