Blogs

01|19|15

How Email and Social Marketing Are Like Chocolate and Peanut Butter

GOOD ALL ON THEIR OWN, BUT BETTER TOGETHER EXECUTIVE SUMMARYMarketers have long understood the utility of email marketing and social media marketing independently, but integrating the two channels maximizes the reach and effectiveness of both. One could say, in fact, that the two are better together — like peanut butter and chocolate. The benefits of […]