Modern Marketing Blogs
Modern Marketing: A Framework for the Future
The pharmaceutical industry is rapidly evolving, and so are customer expectations. Intouch’s recently released whitepaper offers a new vision for modern marketing, a look through new lenses that can bring your organization’s future into focus.
Future State: The New Media Landscape
The media landscape — especially TV — is morphing faster than any other time in history. In this new whitepaper from Intouch, we explore the impact of these trends on pharma marketing, as well as actions that pharma can take to better prepare themselves for this brave new world.
Digital Health Coalition Moves Innovation Forward at East Coast Summit
As part of its commitment to keeping our industry up to date, the nonprofit Digital Health Coalition (DHC) organizes events to drive discussion around issues relevant to the digital marketing of healthcare products and services. Last week, Pfizer graciously hosted the first DHC Summit of the year at its world headquarters in Manhattan. Themes of […]
SXSW 2019: Here Comes Intouch!
For nearly a decade, Intouch has been on the ground at SXSW, collecting insights and keeping pace with leaders in global innovation to bring back the newest thinking in marketing, branding, and connecting with audiences. If you can’t make it, stay tuned: we’ll give you the rundown once the conference gets underway!
5 Things Pharma Marketers Should Know From Mary Meeker’s 2018 Internet Trends Report
Mary Meeker, a partner at the VC firm Kleiner Perkins Caufield & Byers, is primarily known to the world, and to Forbes’ list of the most powerful women in the world (she’s No. 77), for the report on internet trends that she’s given annually since 2004. Recode calls it “the most anticipated slide deck of […]
15 Questions to Ask – and 5 NOT to Ask – to Beat Adversity in Pharma Marketing (and Life!)
In our industry, “adverse event” is a term that refers to something very specific – a side effect of a medication. But what about the non-drug-related “adverse events” that we all face at work? Your project gets cancelled. The event you’re running goes disastrously. You don’t know what comes next in your career. No matter […]
Omnichannel: It’s Time for Pharma to Get on Board
In recent years, no-call lists have grown, sales forces have halved, and HCPs have sought information through medical journals, digital content providers and peers of their choosing. They access information directly, using the channels and devices they prefer, whenever they want. Market research from Manhattan Research and Kantar Media consistently shows HCPs prefer information from […]
The Next-Gen DSA: Customized, Simplified, Relevant
EXECUTIVE SUMMARYIntouch Solutions was at the forefront when iPads first hit the field and reps delivered their first digital sales aids in 2010. Since then, we have accumulated reams of quantitative data and gathered feedback from hundreds of reps and physicians on the use of digital sales aids in pharma detailing. Although the iPad is no […]
The Case For Dynamic CRM Registration Forms
OVERVIEW The design of a customer relationship management (CRM) registration form can have significant impact on program enrollment numbers. Actionable data must be captured, but the customer (whether HCP or consumer) can be unwilling to provide it. The volume of questions, the possibility of receiving spam, or the chance that personal information will not be […]
Dodging the Pitfalls of Images in Email Marketing
DODGING THE PITFALLS OF IMAGES IN EMAIL MARKETING: ENSURING SUCCESS WITH AN “IMAGES-OFF” APPROACH EXECUTIVE SUMMARY It’s no secret that, these days, it’s image-driven content that often provides the most appeal in our short-attention-span, visually driven, mobile-friendly world. Intouch Solutions has been tracking this evolving trend of the rise of the visual Web for some time because […]