In Healthcare Advertising, Craft Isn’t Optional Anymore
Intouch executive director of craft, Nicholas Capanear says healthcare advertising is awakening to the need for craft. Learn more about Capanear, his take on the role of creativity and why there’s no going back to the way it was before.
Intouch Creatives on Super Bowl LV Ads: From High Fives to Face Palms
What was eye-roll inducing and what was inspiring? What was fire, and what was an abysmal flop? We asked several Intouch creative leads to give us their thoughts on the winners and losers this year — opinions may vary — check out their responses here.
Craft Matters – Intouch’s New CCO on Creating Creativity
Craft matters, and it is the next frontier in our industry. Susan Perlbachs, Intouch Group’s new CCO, talks about what it takes to create healthcare marketing that can stand up and hold its own next to the most beautiful and inspirational ads anywhere – in any category.
Super Bowl Ads: Intouch Creatives Declare Jeep & Google Spot-On, Audi Tone Deaf
Super Bowl LIV was this past Sunday, and while some (okay, most) viewers are there for the game – Go, Chiefs!! — others tune in for the commercials, which are famously over the top and outrageously expensive to produce. We asked the creative minds at Intouch to weigh in on what worked and what wiped out.
Intouchers Recognized in MM&M Vaccine Campaign Challenge
As cases of measles continue to be reported around the United States, our own industry was recently inspired to launch a challenge: Medical Marketing & Media (MM&M) asked readers to “use their considerable brain power to design marketing collateral to convince people to get their vaccinations.” Nearly 100 submissions were judged through a popular vote, […]