Modern Marketing Blogs
Future State: The New Media Landscape
The media landscape — especially TV — is morphing faster than any other time in history. In this new whitepaper from Intouch, we explore the impact of these trends on pharma marketing, as well as actions that pharma can take to better prepare themselves for this brave new world.
Digital Health Coalition Moves Innovation Forward at East Coast Summit
As part of its commitment to keeping our industry up to date, the nonprofit Digital Health Coalition (DHC) organizes events to drive discussion around issues relevant to the digital marketing of healthcare products and services. Last week, Pfizer graciously hosted the first DHC Summit of the year at its world headquarters in Manhattan. Themes of […]
SXSW 2019: Here Comes Intouch!
For nearly a decade, Intouch has been on the ground at SXSW, collecting insights and keeping pace with leaders in global innovation to bring back the newest thinking in marketing, branding, and connecting with audiences. If you can’t make it, stay tuned: we’ll give you the rundown once the conference gets underway!
5 Things Pharma Marketers Should Know From Mary Meeker’s 2018 Internet Trends Report
Mary Meeker, a partner at the VC firm Kleiner Perkins Caufield & Byers, is primarily known to the world, and to Forbes’ list of the most powerful women in the world (she’s No. 77), for the report on internet trends that she’s given annually since 2004. Recode calls it “the most anticipated slide deck of […]
Omnichannel: It’s Time for Pharma to Get on Board
In recent years, no-call lists have grown, sales forces have halved, and HCPs have sought information through medical journals, digital content providers and peers of their choosing. They access information directly, using the channels and devices they prefer, whenever they want. Market research from Manhattan Research and Kantar Media consistently shows HCPs prefer information from […]