Modern Marketing Blogs


Overwhelmed by Omnichannel? We’ve Got Your Back

Omnichannel marketing offers the options pharma marketers need to understand, reach, and make meaningful connections with their audiences. Find out more from the experts at Intouch.


Meet Intouch MedComm – Our Digitally Savvy Science Experts

Intouch MedComm translates complex science into engaging clinical content to transform your brand and ensure HCPs get the information they need to make the right decisions for their patients. Read on to learn more!


Applied Technology: It’s Not What You’ve Got, It’s What You Do With It

Brands that know what they need in their tech stack — and how to use it efficiently and effectively — are able to put their data to work to create relevant customer experiences. How well is your brand doing?


The Five Phases of Customer Experience Marketing

Modern customers expect brands to personalize their experience and anticipate their needs. Is your brand providing the modern marketing approach audiences crave?


Where Are You on the Path to Data-Driven Pharma Marketing?

The right data can help pharma brands understand, predict, and answer customer needs before they even arise.


Staying Relevant: Creating Personalized Messaging for Pharma Customers

How can pharma marketers stay agile in their messaging and remain top of mind in the digital era? Intouch’s top tech authority, David Windhausen, has the answers.


Marketing the Next Generation: What Modern Customers Expect

Which three key factors can provide the personalized experiences customers crave? Read on to find out.


Modern Marketing: A Framework for the Future

The pharmaceutical industry is rapidly evolving, and so are customer expectations. Intouch’s recently released whitepaper offers a new vision for modern marketing, a look through new lenses that can bring your organization’s future into focus.


Future State: The New Media Landscape

The media landscape — especially TV — is morphing faster than any other time in history. In this new whitepaper from Intouch, we explore the impact of these trends on pharma marketing, as well as actions that pharma can take to better prepare themselves for this brave new world.


Digital Health Coalition Moves Innovation Forward at East Coast Summit

As part of its commitment to keeping our industry up to date, the nonprofit Digital Health Coalition (DHC) organizes events to drive discussion around issues relevant to the digital marketing of healthcare products and services. Last week, Pfizer graciously hosted the first DHC Summit of the year at its world headquarters in Manhattan. Themes of […]

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