Search Blogs

07|22|21

What’s Happening With Google Ad Changes?

Google recently held its first Marketing Livestream in two years, showcasing the latest features for Google Ads. Here’s what pharma marketers need to know, including an update from Google just announced today.

06|21|21

Google’s New MUM Technology Enables More Contextual Responses

For consumers, MUM means Google will soon provide much more value. Read on to find out why brands should care about this game-changing evolution in search.

06|08|21

Google’s Core Web Vitals Update: Is Your Brand Ready?

Find out what Intouch is doing to help clients prepare for the latest algorithm change, which could affect site ranking, plus user and page experience.

05|03|21

Voice Answers: Innovating in SEO With AnswerVox®

To date, 19M consumers have used voice search to locate health-related information. That number is expected to grow. Are voice assistants correctly representing your brands and indications? Learn how Intouch can help you find out.

06|10|20

Google Doubles Down on UX With Latest Algorithm Announcement

Is your brand ready for Google’s algorithm update that measures user experience? Read on to learn more.

05|04|20

What Web Search Can Teach Pharma During the Pandemic

How will COVID-19 affect pharma, and what can pharma marketers do to stay top of mind, while also providing the help searchers need in this uncertain time? Read on to find out.

01|30|20

Google’s Latest Search Results Blur Paid & Organic Lines

How will pharma marketers be affected by Google’s recent proposed changes to how desktop ads are identified in search results? Read on to find out.

12|17|19

Why Your Brand Needs a Backlink Strategy, Stat

Backlinks are like online “street cred”; they can boost a site’s authority and help move it up the ranks of a search engine results page. Pharma brands that neglect implementing a link-building strategy are missing opportunities their competitors may not.

10|14|19

Google Removes Average Position Metric: Now What?

Google sunsetted its Average Position metric on September 30, 2019, but how impactful was it in the first place? Average Position was, according to Google, “A statistic that describe[d] how your ad typically rank[ed] against other ads. This rank determine[d] in which order ads appear[ed] on the page.” Average positions 1-4 appeared on the first […]

04|30|19

Microsoft & Verizon Partner for Bigger Piece of Search Pie

Microsoft and Verizon Media have struck a deal to strengthen their search partnership. Read on to learn about how pharma marketers might be affected.

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