Social Media Blogs
Bringing Health Influencers Into Your Brand
Today, the voices of influencers are vital. They can be gatekeepers to their audiences and authenticators of brand messaging, serving as extended voices of a brand. So how can pharma work well with health influencers, and to do so with expert precision? Find out here!
To Put Patients First, Listen
Last year, Intouch had the pleasure of working with GSK/TESARO (now GSK) to create a powerful message for Ovarian Cancer Awareness Month, which is observed each September. To make #OvaryAct — the socially driven, month-long campaign — the most impactful it could be Intouch and GSK/TESARO worked with GIPHY to provide free, high-quality imagery that […]
Get Realtime Twitter Updates on the Impact of COVID-19 for Pharma Marketers
As the situation with the coronavirus (COVID-19) continues to evolve, Intouch is proactively monitoring its impact on our clients’ businesses. With that in mind, Intouch Media’s social team has been working hard to create a Twitter presence completely dedicated to COVID-19, @IntouchCovid19.
“Depressurizing” Instagram: What Do Disappearing “Likes” Mean for Your Brand?
The Instagram interface – a photo, below which appears a number of likes – is so well-known, it was its own Halloween costume. That’s changing, though, as parent company Facebook Inc. attempts to counter criticism that the social network engenders constant comparison. How will pharma marketers be affected?
Facebook’s Clear History Tool: Should Pharma Marketers Be Concerned?
Facebook will soon roll out a new tool called Clear History that would give users the option to disassociate their online activity from their Facebook profiles, essentially erasing their personal digital footprints. Marketers can’t afford to mute this conversation.