Strategy Blogs


Level Up Your Brand’s Approach to Hispanic Audiences

There’s a spectrum of audiences to whom pharma communications need to appeal, and it’s the right time to reflect our society’s sophisticated diversity.


Show Your Work: Quantifying Impact to Communicate Your Marketing Strategy

In this POV, we explain a 5-step framework for making the best strategic decisions for your brand.


Timing Isn’t (Quite) Everything: How to Achieve Content Velocity

It doesn’t matter if you have the best ideas if nobody knows about them. But how do you gain visibility? Check out these four tips for pharma marketing success.


7 Tips for Integrating SMS Texts Into Your Brand Strategy

SMS messaging is an integral part of multichannel marketing capabilities, and it’s easier to activate and integrate across organizations and programs than you might think!


How Modular Content Can Up Your Marketing Game – A Whitepaper

As demand for more and more digital content grows, a modular approach offers a way to manage the need for speed. Learn what it is and how to do it, here.


DTC Panel to Discuss Engaging Empowered Consumers & Patients

Intouch’s strategic planning SVP, John Kenny, will join panelists to talk about steps pharma marketers can take to reach, educate, and connect with those who need our help most.


The Nick of Time: Multimillion-Dollar Jonas Ad Raises Controversy

It’s more important than ever to be aware of the tension between marketing and price. How is your brand balancing ad spend with treatment access and affordability?


HCPs Need More From Digital Pharma: Research Shows Dissatisfaction, Offers Insights

When it comes to engaging HCPs online, the old ways aren’t cutting it. How is your brand helping them get the information — and the experience — they want, when they want it?


The Now and the Next: Advice for Pharma Marketers in the New Normal

No time to read our comprehensive whitepaper on thriving despite the challenges the pandemic has brought? John Kenny, Intouch’s strategic planning guru, has the key takeaways.


Brand & Market Access Leaders, Your Time Is Now

New administration, new approach to healthcare: the old playbook isn’t enough anymore. Is your pharma brand ready to optimize patient, caregiver, and HCP experiences in this evolving landscape?

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