When you hear “best in show,” what do you think of? The 143-year-old Westminster Kennel Club Dog Show? The oddball 2000 mockumentary by Christopher Guest and Eugene Levy (lately of Schitt’s Creek fame) that pokes fun at such dog shows? How about the Addys — the American Advertising Federation (AAF) awards? Yes! That’s what we’re talking about here. But why? Because Intouch – together with our partners 19 Below and Italian stop-motion animation studio Dadomani, without whom this would not have been possible — just walked away with five awards for our work on “A Beautiful Pair,” a comprehensive, direct-to-consumer campaign for Regeneron’s EYLEA that features a stop-motion-animated television commercial, plus print, paid media and more.
Intouch has earned a trove of awards over the years, and we’ve even won awards for this campaign – so what makes this time extra special? We weren’t competing in a pharma-only arena; in fact, there IS no pharma category at the Addys. Rather, the Addys is known for being “the largest and most representative advertising competition” that includes both professional and student submissions and honors creative excellence in the art of advertising.
Here’s what we brought home:
Best of the Best: Best of Animation – EYLEA/A Beautiful Pair (Wet AMD)
Elements of Advertising
- Animation, Special Effects or Motion Graphics – GOLD – EYLEA/A Beautiful Pair (DME)
- Animation, Special Effects or Motion Graphics – GOLD – EYLEA/A Beautiful Pair (Wet AMD)
- Cinematography – SILVER – EYLEA/A Beautiful Pair (Wet AMD)
Film, Video & Sound
- Branded Content & Entertainment Campaign – SILVER – EYLEA/A Beautiful Pair
We’re so proud to bring these awards home to Intouch, and we’re ever-grateful to our amazing production partners for their creativity, skill and flawless execution.