Patient-support services programs have become common in the pharmaceutical industry and are now considered table stakes for certain disease states. Yet recent government scrutiny has left some pharma companies wondering what to do with these programs in the future.
This POV reviews the current state of affairs and lays out recommendations from overall business, compliance, legal, and regulatory viewpoints. Download it to get the details!
Inclusive Marketing: 7 Considerations for Reaching Underrepresented Audiences
Consumers are flocking to brands that mirror real-world demographics, and marketers who continue to exclude and stereotype are doing so at their own risk. How is your brand ensuring inclusivity in its marketing efforts?