Level Up Your Brand’s Approach to Hispanic Audiences
There’s a spectrum of audiences to whom pharma communications need to appeal, and it’s the right time to reflect our society’s sophisticated diversity.
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09|21|21
The Five Phases of Customer Experience Marketing
Modern customers expect brands to personalize their experience and anticipate their needs. Is your brand providing the modern marketing approach audiences crave?
09|16|21
Level Up Your Brand’s Approach to Hispanic Audiences
There’s a spectrum of audiences to whom pharma communications need to appeal, and it’s the right time to reflect our society’s sophisticated diversity.
09|13|21
Where Are You on the Path to Data-Driven Pharma Marketing?
The right data can help pharma brands understand, predict, and answer customer needs before they even arise.
09|09|21
Show Your Work: Quantifying Impact to Communicate Your Marketing Strategy
In this POV, we explain a 5-step framework for making the best strategic decisions for your brand.
09|08|21
Timing Isn’t (Quite) Everything: How to Achieve Content Velocity
It doesn’t matter if you have the best ideas if nobody knows about them. But how do you gain visibility? Check out these four tips for pharma marketing success.
09|02|21
On Speakers Programs and PhRMA’s Updated Ethics Code
Learn about the updates and how Intouch develops memorable and impactful speaker programs while staying within the guardrails.
09|01|21
Take Out the Garbage: 4 Ways to Ensure Equity in Healthcare AI
Data and AI scientists must strive to eliminate bias from anything that touches patient care. Find out how, from Intouch AI expert Abid Rahman.
08|25|21
iOS 15 Update: Mail Privacy Protection
How will pharma marketers continue to deliver ethical, quality email experiences and personalization when Apple’s update hits? Read our POV to find out.
08|24|21
Staying Relevant: Creating Personalized Messaging for Pharma Customers
How can pharma marketers stay agile in their messaging and remain top of mind in the digital era? Intouch’s top tech authority, David Windhausen, has the answers.
08|19|21
Want Great Craft? Get Audacious
What’s the movie “Titanic” got to do with producing great advertising? Nicholas Capanear — Intouch’s craft evangelist — has the answers.