What Matters Most: The Trends That Will Shape Pharma Marketing in 2022

Through the lens of 7 trends, we examine how our lives have changed over the past two years, and what pharma marketers need to do to recognize and weed out old assumptions and approaches to how we do business in 2022, and beyond.

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01|20|22

A SpaceX Philosophy to Launching in Pharma

What’s rocket science got to do with cost-effective pharma product launches? The experts at EVERSANA have the answers. Read on and then get the complete white paper, which features 10 real-world examples of how NOT to launch.

01|19|22

The 5 Top Tech Trends at CES 2022

This year’s in-person show returned to Las Vegas and featured hundreds of products ranging from shiny new objects and practical devices to pie-in-the sky tech. Get the scoop from Intouch’s innovation team!

01|13|22

2022 Pharma Marketing Trend to Watch: Digital Medicine

Wearable technologies aren’t new, but we’re seeing, and expecting, increased pharma partnership with them. Learn more about how pharma can help patients stay connected for the best care, from the experts at Intouch.

01|11|22

2022 Pharma Marketing Trend to Watch: Musical Chairs

The Great Resignation and other factors are changing the makeup of every group within pharma marketing. Learn more about how to thrive despite this trend from the experts at Intouch.

01|06|22

How Pharma Can Help Marginalized Patients Gain and Maintain Medication Access

Here, we look at three ways pharma brands can help bridge the gap for those who often are disproportionally affected by chronic conditions.

01|04|22

Overwhelmed by Omnichannel? We’ve Got Your Back

Omnichannel marketing offers the options pharma marketers need to understand, reach, and make meaningful connections with their audiences. Find out more from the experts at Intouch.

12|23|21

Intouch’s Top 10 Healthcare Marketing Posts of 2021

Catch up on Intouch’s top 10 most-read healthcare marketing articles of 2021, as determined by you, our readers!

12|16|21

The 4 Questions Clients Ask About NFTs

As terms like “NFTs” and “metaverse” grab more headlines, our clients are wondering what their health industry-related applications might be. Find out where Intouch innovation expert Andrew Grojean thinks these digital assets fit in pharma marketing.

12|14|21

Primary Care Destinations Keep Changing; So Should Your Plans

Patients used to seek healthcare and prescription meds by visiting doctors’ offices — but today, they can find health services in some pretty unexpected places. Learn how pharma marketers can stay in the conversation.

12|09|21

Be What They Want / Be What They Need: The Overlap of SEO and Content Strategy

The most perfect content in the world is worthless when your target audience doesn’t see it. How do you make sure it’s found? Intouch experts have the answers.

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