March 21, 2022

Intouch’s Account Incubator Gives New Pharma Marketers the Leg Up They Need to Succeed

Photo of young woman smiling with text "Account Incubator"

Starting a new job is always a bit overwhelming — and if it’s not, you may be doing it wrong — but at Intouch, we work hard to make sure that everyone begins on the best foot possible. One way we do this is through our Account Incubator program for entry-level marketers.

The program provides a deep dive into what new-to-the-field pharma marketing professionals need to know, not only to be successful, but to be great members of a team. From using the tech tools we employ every day to understanding the basics like pharma-specific terminology, drug research and development (a.k.a. R&D), the supply chain, regulatory musts and must-nots, how we use data to to inform our work, and more, the Incubator is essentially a crash course that ensures new marketing coordinators feel confident and competent in their roles.

“The account incubator program is a huge asset to all of the account teams,” says senior account manager Madi Price, “and allows them to work on different brands while giving them a glimpse into some of the different day-to-day tasks and responsibilities. It also really trains and mentors new individuals who are interested or just curious about the pharma account path, and we are lucky to have a program that facilitates a lot of these early trainings and learnings!”

It also really trains and mentors new individuals who are interested or just curious about the pharma account path, and we are lucky to have a program that facilitates a lot of these early trainings and learnings! – Madi Price, Senior Account Manager

We recently caught up with Anna Mandarino, a 2021 graduate of the program, to hear what it was like for her. Check out our brief Q&A.

Why did you decide to do the program?
I’ve always wanted to work for a creative agency in some capacity, and straight out of college, I had a hard time finding an entry-level position at one. After about a year out of college, I decided to apply for this program because I really didn’t know where or how to begin a career at an agency. Even though I had an interest in working on the account side of things, I didn’t fully understand the agency process. This program seemed to provide an opportunity for an introduction to both the field and the position I ultimately wanted to work in! 

What kinds of things did you do / learn in the program? 
Throughout the program, I was taught the fundamentals of account management and specifically, the [regulatory] submission process. I got to work on several brands, providing support to their account teams on various submissions, including websites, emails, and ads. A great part of this program is the exposure given to many different brands, teams, and people to work with, which provided such a helpful and comprehensive view of the agency for me.

A great part of this program is the exposure given to many different brands, teams, and people to work with, which provided such a helpful and comprehensive view of the agency for me. – Anna Mandarino, Marketing Coordinator

What can people who participate in the program expect during the experience? 
One of my favorite parts of this program was working alongside other Account Incubators and getting to learn and grow together. I had a group of support to lean on and ask questions to, and that collaboration is something that continues for me with the team I work on now. You’ll participate in trainings and practice tasks; work with several teams on real-time projects; and develop relationships within and outside of the program. It’s an experience that has helped prepare me for the role I’m in today and I’m so lucky to have met awesome people through it!

If this program sounds like a good fit for you, check out this job description and consider applying today!