Healthcare Marketing Blogs
04|08|24
Digital Humans: Where Technology and Humanity Converge for a Healthier Future
In the dynamic realm where technology meets humanity, digital humans emerge as catalysts for a healthier future. With endless opportunities for innovation and advancement, these AI-driven entities are reshaping education, research and training in the life sciences industry.
04|04|24
Teva’s AUSTEDO XR Campaign Featured in MM+M
MM+M recently named Teva Pharmaceuticals’ AUSTEDO XR campaign as their Campaign of the Week! Read the blog to learn more about the campaign.
04|03|24
A Conversation About Modular Content and the Relationship with MLR
In partnership with the Digital Health Coalition Group, we moderated a recent panel of industry experts as they shared their insights about modular content and the relationship with MLR.
03|19|24
Can Marketing Save Women’s Healthcare?
Women's healthcare marketing has challenged the status quo for women in a way that history has rarely seen. Learn more in our blog.
12|13|23
First and Third-Party Cookies – Privacy Implications on Paid Media
In the dynamic realm of digital marketing, leveraging first-party and third-party cookies is akin to navigating uncharted territories. And while these data sources have long been the bedrock of digital strategies, the landscape has drastically shifted with the surge in privacy legislation. In this POV, we outline how valuable data from first-party and third-party cookies […]
12|01|23
Cannes Lions, Ad Forum Spotlight The Chrysalis Initiative & EVERSANA INTOUCH in New Webinar, Article
Our award-winning campaign for The Chrysalis Initiative is showcased in a new article on Ad Forum, and in an upcoming webinar from Cannes Lions, where it won gold this year.
11|16|23
Reaching New Global ‘Frontiers’ In Life Sciences
EVERSANA and Healthware colleagues reached new global 'Frontiers' together as they co-hosted the 2023 Frontiers Health conference in Rome, Italy. Learn more about the event in this recent blog.
10|19|23
Media Retrenchment: It’s Time to Rethink Ad Spend
"For the next 12 to 24 months, the media landscape is set to drastically change, and pharma marketers can’t miss this hidden opportunity." Justin Chase, EVP, EVERSANA INTOUCH Media, explains what's happening to PM360.
10|13|23
How Pharma Companies Can – And Should – Improve Social Determinants of Health
Social determinants of health are the non-medical factors that can drive as much as 80% of health outcomes. In this article, Becca Sturey, Senior Copywriter, EVERSANA INTOUCH Engage, explains more about SDOH, and how pharma companies are helping to improve them.
10|10|23
Move Over, White Whales – Zebras Are Here
Pharma has historically sought to find blockbuster drugs - the extremely popular drugs that elicit comparisons with the elusive white whale - but that has neglected "zebras," the symbol of rare disease. Fortunately, things are changing.