The Future of Virtual Conferences: Intouch Looks at ASCO
A great deal of creativity and investment went into 2020 virtual conference efforts, so what comes next? Get Intouch’s takeaways from one of the world’s largest cancer research meetings to make sure your brand gets it right going forward.
Why AI Equity Is the Next Step for Transformational Pharma
Artificial intelligence is here to stay, and it has the potential to improve health outcomes when done right. But is the data informing your AI biased? How can you know, and what can you do about it? Intouch’s VP of innovation, Abid Rahman, shares insights and advice.
CES 2021: The Digital Health Revolution & What Pharma Should Know
2021’s virtual CES shined a bright and hopeful spotlight on the future of digital health. The mega-tech conference featured over 39 sessions led by industry leaders across healthcare & tech companies, providers, consultants, and payers. Get the highlights here!
PM360 Names Intouch Field Coaching Report a 2020 Innovative Service
PM360’s December innovation issue is out, and Intouch’s field coaching analysis report was recognized for helping pharma reps know whether their messaging resonates with healthcare providers — and how to pivot when it doesn’t.
Are Pharma’s TV Ad Strategies Out of Date?
TV viewing habits have changed, yet pharma still has a traditional advertising mindset. The good news: promising alternatives offer the same reach, with more precise targeting and better ROI. Here, Intouch EVP Justin Chase talks with PharmaPhorum about how to make the evolving media landscape benefit your brand.
A Cookieless Future: Why All the Fuss Around Cookies?
For years, third-party tracking cookies were the backbone of the internet. Now, marketers must develop strategies to address targeting and measurement in a world without them. Read on to get creative solutions that keep messaging personalized in a cookieless world.
Intouch VP to Lead Virtual Masterclass on AI Implementation
AI isn’t new, but that doesn’t mean it’s easy to implement. To help build understanding — about creating AI systems & the benefits pharma can reap when using them — Intouch VP of innovation, Abid Rahman will lead a masterclass during the upcoming AHIMA2020 virtual conference.