Predictive Analytics Blogs

10|29|15

Predictable Irrationality: Behavioral Economics in Pharma

EXECUTIVE SUMMARY People are notable for making lots of bad decisions. Even the smartest among us will often make choices that seem quirky, unexpected or just plain silly. We interpret information in biased ways. We procrastinate. We go to great lengths to avoid loss, despite the fact that letting go of a bad choice early […]