Search Marketing Blogs
Google Removes Average Position Metric: Now What?
Google sunsetted its Average Position metric on September 30, 2019, but how impactful was it in the first place? Average Position was, according to Google, “A statistic that describe[d] how your ad typically rank[ed] against other ads. This rank determine[d] in which order ads appear[ed] on the page.” Average positions 1-4 appeared on the first […]
Intouch’s Justin Chase on the Potential of AI in Pharma Marketing
It’s still early days for artificial intelligence (AI) in the pharma and healthcare space. So much depends on navigating the regulatory environment, yet great strides are being made … they’re just not quite as sexy as, say, a chatbot or what IBM once promised Watson would be. To learn more about what Intouch’s Justin Chase, […]