SEO Blogs


What’s Happening With Google Ad Changes?

Google recently held its first Marketing Livestream in two years, showcasing the latest features for Google Ads. Here’s what pharma marketers need to know, including an update from Google just announced today.


Google’s Core Web Vitals Update: Is Your Brand Ready?

Find out what Intouch is doing to help clients prepare for the latest algorithm change, which could affect site ranking, plus user and page experience.


Voice Answers: Innovating in SEO With AnswerVox®

To date, 19M consumers have used voice search to locate health-related information. That number is expected to grow. Are voice assistants correctly representing your brands and indications? Learn how Intouch can help you find out.


Google Doubles Down on UX With Latest Algorithm Announcement

Is your brand ready for Google’s algorithm update that measures user experience? Read on to learn more.


What Web Search Can Teach Pharma During the Pandemic

How will COVID-19 affect pharma, and what can pharma marketers do to stay top of mind, while also providing the help searchers need in this uncertain time? Read on to find out.


Google’s Latest Search Results Blur Paid & Organic Lines

How will pharma marketers be affected by Google’s recent proposed changes to how desktop ads are identified in search results? Read on to find out.


Why Your Brand Needs a Backlink Strategy, Stat

Backlinks are like online “street cred”; they can boost a site’s authority and help move it up the ranks of a search engine results page. Pharma brands that neglect implementing a link-building strategy are missing opportunities their competitors may not.


Questions About .Health Domains? We Have Answers

What is a top-level domain? A top-level domain (TLD) is the part of the domain name located to the right of the dot (” . “). The most common TLDs are .com, .net, and .org. Some others are .biz, .info, and .ws. What is the .health TLD? Because it can be challenging to identify credible […]


Google’s Expanded Text Ads Mean Expanded Opportunity for Paid Search Advertisers

EXECUTIVE SUMMARY Google recently announced it will be rolling out expanded text ads (ETAs) later this year. This is the first major change to Google’s search text ad template in 15 years. Expanded text ads are paid search ads that will provide nearly 50% more space for ad copy, as well as a more prominent […]


Google Expands Health Information Features with Mobile Symptom Cards

EXECUTIVE SUMMARY In an effort to make a massive amount of online health information easy to navigate, Google recently announced a new symptom card feature for its application and mobile search. This new feature is designed to provide high-level symptom information for general symptom search queries, such as “headache” or “knee pain.” The new symptom […]

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