Why Your Brand Needs a Backlink Strategy, Stat
Backlinks are like online “street cred”; they can boost a site’s authority and help move it up the ranks of a search engine results page. Pharma brands that neglect implementing a link-building strategy are missing opportunities their competitors may not.
Questions About .Health Domains? We Have Answers
What is a top-level domain? A top-level domain (TLD) is the part of the domain name located to the right of the dot (” . “). The most common TLDs are .com, .net, and .org. Some others are .biz, .info, and .ws. What is the .health TLD? Because it can be challenging to identify credible […]
Google’s Expanded Text Ads Mean Expanded Opportunity for Paid Search Advertisers
EXECUTIVE SUMMARY Google recently announced it will be rolling out expanded text ads (ETAs) later this year. This is the first major change to Google’s search text ad template in 15 years. Expanded text ads are paid search ads that will provide nearly 50% more space for ad copy, as well as a more prominent […]
Google Expands Health Information Features with Mobile Symptom Cards
EXECUTIVE SUMMARY In an effort to make a massive amount of online health information easy to navigate, Google recently announced a new symptom card feature for its application and mobile search. This new feature is designed to provide high-level symptom information for general symptom search queries, such as “headache” or “knee pain.” The new symptom […]