INTEGRATED MCM HUB
Managing an Extensive Asset Library With a Multichannel Hub
A unified identity helped a global pharma company create unique local experiences.
When a global pharma company has more than a thousand digital assets globally on a variety of platforms, how do you move beyond the traditional assumptions to go to market more effectively?
We created a global strategy that was in tune with local market needs, while remaining unified – one global ecosystem, channel set, media plan, content set – for countries to opt into. This made it possible to increase brand awareness with diverse user experiences, while centralizing data and analytics for broader insights.
FACTS AT A GLANCE
One global branded website created and launched for more than 20 opted-in countries
Consistent brand identity achieved across more than a dozen markets
22 global master templates and custom modules developed and deployed