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Drug Pricing Reform: Never Out of the Headlines
Drug pricing is not going to disappear from legislators’ desks, and even big-business-friendly politicians have pharma in their sights. Learn more about what pharma marketers need to know and do in this climate.
$ to Switch: What Brands Need to Know and Do About New PBM Tactics
If Cigna's cash incentive becomes precedent, are you prepared to quickly react if your brand is the focus for a new non-medical switching campaign?
Drug Pricing Reform: Who Will Hold the Medicare Part D Contracting Cards?
Now is the time to scenario-plan for a world where drug pricing assumptions account for increased discounts. Find out what pharma needs to do to prepare for this evolution.