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PRODUCT LAUNCH

DRIVING MARKET ACCESS LAUNCH READINESS FOR A NOVEL, LIFE-CHANGING THERAPY

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Applying Modern Marketing Discipline to Payer & Health System Strategies

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WHAT’S NEW

Meet Intouch Market Access – Our Latest Full-Service Affiliate

Gaining access to the medications they need has long been an obstacle for patients. Find out more about how Intouch Market Access can help brands create life-changing opportunities for those who need them.

Drug Pricing Reform: Never Out of the Headlines

Drug pricing is not going to disappear from legislators’ desks, and even big-business-friendly politicians have pharma in their sights. Learn more about what pharma marketers need to know and do in this climate.

Drug Pricing Reform: Who Will Hold the Medicare Part D Contracting Cards?

Now is the time to scenario-plan for a world where drug pricing assumptions account for increased discounts. Find out what pharma needs to do to prepare for this evolution.