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WHAT’S NEW

$ to Switch: What Brands Need to Know and Do About New PBM Tactics

If Cigna's cash incentive becomes precedent, are you prepared to quickly react if your brand is the focus for a new non-medical switching campaign?

HCPs Need More From Digital Pharma: Research Shows Dissatisfaction, Offers Insights

When it comes to engaging HCPs online, the old ways aren’t cutting it. How is your brand helping them get the information — and the experience — they want, when they want it?

7 Tips to Succeed at Virtual Conference Booths in 2021

Virtual conferences are here to stay. Learn what works and what doesn't when preparing for your brand's next virtual event.