Breaking News,
Making News

News Stories Featuring Intouch & Its Affiliates

Scroll down

In The Media

11|18|21

Pharma Marketing: Why There’s So Much Of It And Why It Needs To Change

John Kenny, Head of Strategic Planning, shares what he sees as opportunity for planners and strategists to reframe the category, worldwide.

08|16|21

Biosimilars Versus Biologics: Is Marketing Madness on The Way as Biosimilar Approvals Balloon?

Intouch VP of Strategic Planning, Jeff Greene weighs in on what changes we might see in marketing strategies as biosimilar marketers look to compete with biologics.

06|17|21

Customer/Patient Experience Special Feature 2021: … And Access For All

One important step in developing online customer experiences is making sure that all customers – including those with disabilities – can experience them. See what Intouch Group UX Director, Amy Toft, has to say!

06|15|21

Agency 100 2021: Intouch Group

MM&M’s Top 100 Agency issue is out. Check out our in-depth profile to hear from our leadership about where we’ve been and the exciting things ahead.

06|11|21

What’s Your Ultimate TikTok Campaign Pitch?

EVP Justin Chase shares his thoughts on the power of TikTok and how pharma may be able to engage with users.

05|14|21

ELITE 2021 Sales MVP Brady Walcott of Intouch Group

EVP Brady Walcott was recently named among PM360’s ELITE 100 in the Sales MVP category.

05|14|21

ELITE 2021 COVID Hero Wendy Blackburn of Intouch Group

EVP Wendy Blackburn was recently named among PM360’s ELITE 100 in the COVID Heroes category.

04|13|21

MM+M Video Podcast with Intouch

Antonio Rivera and Cecelia Aragones recently sat down with MM+M’s to share all about Intouch’s journey in fostering I+D. View here!

04|13|21

Three Areas Payers Are Redefining Following COVID

Intouch SVP of market access Mike Motto weighs in on how, in addition to value and technology, new payer partnerships and acquisitions are influencing this evolution.

04|10|21

2021 HBA Rising Star

Whitney Jappe, an associate director of program management, brand marketing, was recently recognized as a 2021 Healthcare Businesswomen’s Association (HBA) Rising Star

04|07|21

Ingram’s 50 Kansans You Should Know

Intouch EVP Wendy Blackburn made Ingram’s 2021 list of 50 Kansans You Should Know.

04|06|21

MM+M Hall of Femme 2021 Honorees Announced

EVP Kristi Veitch was recently named among the 2021 MM&M Hall of Femme. Check out her profile!

03|09|21

Moving Beyond the Contrived—COVID Campaigns That Took Risks

Executive Creative Director Susan Perlbachs weighs in campaigns during COVID that dared to try something different in PM360’s Greatest Creators issue.

03|09|21

Does Russia’s Sputnik Vaccine Twitter Account Offer Promise or Propaganda?

EVP’s Wendy Blackburn and Justin Chase spoke with industry publication Fierce Pharma about the country’s social media approach to vaccine promotion.

03|09|21

Moving Beyond the Contrived—COVID Campaigns That Took Risks

Chief Creative Officer, Susan Perlbachs, shares her thoughts on one campaign that dared to be different during COVID advertisements.

02|22|21

MM+M 40 Under 40: The Next Wave

Associate Director of Inclusion, Antonio Rivera was recently recognized among the 2021 class of MM+M’s 40 Under 40. Check out his profile!

02|16|21

How Employers Are Making Work More Inclusive and Equitable

Our very own Antonio Rivera shares his take on challenges organizations face as they try to evolve, and how they should best to address them.

12|10|20

2020 Corporate Champions — Intouch Group

We are thrilled to share that Ingram’s Magazine recently recognized Intouch as one of six “Corporate Champions.” The six KC-area Corporate Champions selected are among the “most extraordinary organizations in terms of philanthropic giving and volunteerism.”

12|10|20

PM360 2020 Innovative Service Field Coaching Report Analysis from Intouch Group

Intouch was recently named among PM360’s 2020 Innovators. Check out the feature to learn more about our field coaching report analysis tool.

12|08|20

Diversity, Equity & Inclusion Special Feature: Agencies Continue DE&I Journey

Intouch’s associate director of inclusion and diversity recently spoke with the folks at PharmaLive about our efforts and the difference they’re making in employees’ work lives.

12|08|20

Healthcare Agency Roundtable 2020

Several Intouch executives weigh in on a range of topics and share their predictions about what to watch for in healthcare in 2021.

12|03|20

Are Pharma’s TV Ad Strategies Out of Date?

Intouch EVP Justin Chase recently talked with PharmaPhorum about how to make the evolving media landscape benefit your brand.

11|20|20

Lürzer’s Archive

Intouch’s very own Ron Larson ranked #1 in the Lürzer’s Archive for copywriting. Check out some of his recent work!

11|09|20

The Growing Opportunities and Limitations in Today’s Data Analytics

With more data and advancements in how to analyze it, marketers are entering a world filled with possibilities. EVP Justin Chase shares how developments in Auto Content Recognition (ACR) can be useful to pharma marketers.

10|30|20

2020 Champions of Business — Intouch Group

Kansas City Business Journal once again named Intouch a 2020 Champion of Business, landing us a coveted spot on the Hall of Champions for our leadership in innovation, community involvement and financial performance.

09|08|20

Getting Patients Started on the Right Foot

PM360 recently asked some experts what steps pharma marketers can take to help new patients when first diagnosed with a disease. Read to hear what our expert, Jess Seilheimer, had to say.

08|27|20

A Q&A with Intouch Group’s New Chief Creative Officer

Med Ad News recently caught up with Susan Perlbachs, the new chief creative officer of Intouch Group. Check out what she had to say!

08|14|20

2020 CFO of the Year: Chris Shirling

Kansas City Business Journal recently honored Intouch CFO Chris Shirling as CFO of the Year. Check out his feature profile to learn some fun facts!

08|03|20

Driving Rapid Innovation – The New World of Virtual Health Triggered by Pandemic Challenges

Director of Innovation Brendon Thomas weighs in on the adoption of virtual health and what it means for communication between patients, physicians and pharma in the midst of pandemic challenges.

06|08|20

Agency 100 2020: Intouch Group

MM&M’s Top 100 Agency issue is out. Check out our in-depth profile to hear from our leadership about where we’ve been and the exciting things ahead.

06|05|20

Dream Voice Technology Projects

Senior Manager of Innovation Andrew Grojean shares details about his dream voice technology project to help personalize experiences for patients, HCPs, and reps faced with unique challenges.

06|03|20

An Updated Guide to How Pharma and Agencies Are Reacting to George Floyd’s Death

Following the killing of George Floyd and nationwide protests, several CEOs and corporate leaders have issued statements decrying racism. CEO Faruk Capan shares Intouch’s commitment as a company to be a part of the solution.

05|08|20

Connecting KC: BrandLab Helps Students Diversify The Mix At Ad Agencies

Thanks to BrandLab — a Minneapolis-based organization that seeks to bring diverse voices into the marketing industry — Intouch recently hosted students for their first taste of advertising and marketing.

05|04|20

40 Under 40 2020: Heather Beach, Intouch Analytics

Senior Director of Analytics Heather Beach was recently recognized among the 2020 class of MM&M’s 40 Under 40. Check out her profile!

05|01|20

My Other Quarantined Life

Intouch has been looking for ways to help employees across offices reconnect and recently launched “LOL Challenges” to give them the opportunity to win weekly prizes. Find out more in PM360’s feature.

05|01|20

My Other Quarantined Life

By day, Account Director Matt Pierce works in Intouch’s NYC office and by night he’s a rapper, performing at shows throughout the city and creating songs and music videos, under the stage name Boy Pierce.

04|10|20

Digital Tools at the Point of Care offer Practice Extensions During COVID-19

EVP David Windhausen recently participated in the Digital Health Coalition’s virtual roundtable to discuss digital tools at the point of care as a practice extension, especially in light of the current COVID-19 environment. See what the experts had to say.

03|28|20

Here Are The 2020 Champions of Business

Intouch was recently honored by the Kansas City Business Journal as a Champion of Business for the third time and entered the Hall of Champions for its excellence in innovation, community involvement and financial performance.

03|25|20

2020 Rising Stars

Group Account Director Celeste Roberts has been recognized as a 2020 Healthcare Businesswomen’s Association Rising Star.

03|16|20

MM&M Unveils Its 2020 Hall of Femme and Women to Watch Honorees

Group Account Director Anna Waltke was recently named a 2020 MM&M Women to Watch.

02|24|20

The Health Media Campaign 2020 Report Card

EVP Wendy Blackburn weighed in on a variety of issues in part one of the MM&M Health Media Campaign 2020 Report Card. Check out what she had to say.

02|11|20

MM&M Reveals Its Inaugural Class of 40 Under 40 Honorees

Senior Director of Analytics Heather Beach was recently recognized among the 2020 class of MM&M’s 40 Under 40.

01|23|20

2019 PM360 Pharma Choice Award Winners

Intouch was recently recognized as a winner in the 2019 PM360 Pharma Choice Awards for its work with Regeneron and GSK/TESARO.

12|24|19

Healthcare Agency Roundtable 2019

Several Intouch executives weigh in on a range of topics and share their predictions about what to watch for in healthcare in 2020.

12|16|19

Health Media 2019: The Year in Review

EVP Justin Chase shares some interesting insights on health media trends from 2019 via MM&M.

12|12|19

PM360 2019 Innovative Company Intouch Group

Intouch was recently named among PM360’s 2019 Innovators. Check out our company profile!

12|04|19

Best Places to Work 2019: Small, Midsize and Large Agency Winners

Intouch was recently recognized by Medical Marketing & Media (MM&M) magazine as a Best Place to Work! Check out our profile to find out all the things that make the Intouch culture special.

11|08|19

6 Campaigns That Make A Difference By Elevating The Craft

Intouch was recently recognized for its clever creative and great storytelling for its work with Regeneron on A Beautiful Pair.

11|05|19

Profile: Faruk Capan

Intouch CEO Faruk Capan put down Midwest roots and founded an innovative agency that – 20 years later — still embraces a start-up mindset. Read his unique origin story via PharmaPhorum.

10|28|19

7 Takeaways From The PoC3 Industry Summit

EVP Justin Chase shares some thoughts on how technology will transform POC marketing at the latest PoC3 Industry Summit.

10|19|19

Pharma-Driven Connected-Device Platforms Moving Beyond Sci-Fi

Check out this feature from PM360 to hear what Abid Rahman and Mendy McGuire have to say about using connected-device platforms in pharma marketing.

10|08|19

4A’s: Five Questions for Chris Shirling, Chief Financial Officer of Intouch Group

CFO Chris Shirling was recently featured in the 4As ‘Five Questions’ section, and provides an interesting perspective on our industry and the next generation of leaders.

08|21|19

The MM&M Podcast: Intouch Group’s Justin Chase

EVP Justin Chase joins MM&M senior editor Larry Dobrow to talk the evolution of AI tactics in pharma. Check out the podcast!

08|11|19

Act, Or Be Acted Upon

EVP Wendy Blackburn weighs in on the pricing transparency battle in the latest issue of MedAdNews.

08|11|19

AI Special Feature: Harnessing The Ghost In The Machine

Check out this special feature from PharmaLive to see what Intouch EVP, Justin Chase, and other pharma marketers see as the behind-the-scenes benefits of AI.

08|01|19

PharmaVOICE 100: Success for the Greater Good

CEO Faruk Capan was recently recognized among this year’s PharmaVOICE 100. Check out his profile.

07|22|19

Intouch Solutions: Redefining Rep Visits with AI-Based Insights

EVP David Windhausen discusses how artificial intelligence is redefining the future of pharma marketing.

07|09|19

Intouch Solutions MM&M Agency Issue

MM&M’s Top 100 Agency issue is out. Check out our in-depth profile to hear from our leadership about where we’ve been and the exciting things ahead.

07|02|19

Will AI Make Pharma Marketers Obsolete?

CEO Faruk Capan discusses how the future of AI will affect pharma marketers in a recent PharmaPhorum article.

06|17|19

Q&A … With Faruk Capan

CEO Faruk Capan reflects back on his experience as an early innovator in Ingram’s latest Q&A feature section.

06|06|19

Voice, the Next Generation

Intouch EVP David Windhausen lays out his thoughts on what needs to be done to succeed in voice search and the questions pharma marketers should be asking themselves to get there.

05|16|19

ELITE 2019 Entrepreneur Faruk Capan of Intouch Group

CEO and Founder Faruk Capan was recently named among PM360’s ELITE 100 in the Entrepreneur category.

05|16|19

ELITE 2019 Mentor Angela Tenuta of Intouch Group

EVP Angela Tenuta was recently named among PM360’s ELITE 100 in the Mentor category.

05|16|19

How Pharma Can Help Ease the Growing Burden on Healthcare Professionals

EVP Aaron Uydess discusses how pharma might broaden their targets to include decision makers at all levels.

05|16|19

Four Key Questions About HCP Engagement and Education in 2019

Senior Manager of Innovation, Andrew Grojean, weighs in on how strategies must change as HCPs are dealing with more stress, new technology, and more oversight.

05|14|19

Becker’s Health IT + Revenue Cycle 2019: 3 Questions with Peter Weissberg, Vice President of Market Access for Intouch Solutions

VP of Market Access, Peter Weissberg, will serve on the panel “Population Health – What is Health IT”s Impact?” at Becker’s Annual Health IT + Revenue Cycle Conference this October. As part of an ongoing series, Becker’s is talking to healthcare leaders who plan to speak at the conference.

05|06|19

#ConvinceMeToVax Winners: Grand Prize, Best in Video, Social, Display, Website and Staff Picks

MM&M called all public health advocates to submit their best creative work to convince the public to get vaccinated and Intouch’s work came out on top.

05|03|19

2019 Champions of Business — Intouch Solutions

Kansas City Business Journal honored Intouch Solutions as a Champion of Business this year for its leadership in innovation, community involvement and financial performance.

04|19|19

Winners Unveiled At 30th Annual Med Ad News Manny Awards

Intouch was recently honored as the first-ever ‘Diversity & Inclusion Champion’ at the 2019 Med Ad News Manny Awards.

04|03|19

The Best of DTC: More Than Just TV

Intouch was recently recognized among this year’s Top 10 Best DTC Campaigns for its work with Regeneron.

04|02|19

Man vs. Machine: Is There A Place For Traditional Media Strategists Amid Programmatic Tech?

EVP Justin Chase shares how programmatic technology has shaped healthcare marketing in recent years via MM&M.

04|01|19

Brand Bonds: Agency-Client Relationships

Check out this feature from PharmaVoice to read about the special bond we have with our client Stefanie Nacar at GSK.

03|26|19

MM&M Hall of Femme and Women to Watch 2019

Associate Creative Director Annie Wong was recently named a 2019 MM&M Women to Watch.

03|01|19

Picture Perfect: Instagram’s Place in Pharmaceutical Engagement

Nikki Wolfert, Associate Director of Social Media, shares how to strategically harness the visual power of Instagram to connect with visually oriented consumers and patients.

02|13|19

Dialogues Concerning Natural … Pricing?

Three pharma philosophers discuss their industry’s most complex and controversial topic in this piece by Intouch SVP of Market Access, Michael Motto and VP of Market Access, Peter Weissberg.

02|13|19

Agenda 2019: On Pricing Transparency

EVP Wendy Blackburn shares her thoughts on pricing transparency in the latest issue of MedAdNews.

01|31|19

Digital Health Coalition Newsletter – January 2019

Wanda Cruz, SVP of Market Intelligence weighs in on how pharma marketers can effectively engage patients by using data-driven content in the latest newsletter from the Digital Health Coalition.

01|17|19

Key Questions About Social Media in 2019

PM360 asked experts in social media about what will change in 2019 and beyond and associate director of social media, Chelsey Brooks, weighs in with her opinion.

01|15|19

2018 PM360 Pharma Choice Award Winners

Intouch was recently recognized as a winner in the 2018 PM360 Pharma Choice Awards for its work with Regeneron in the three categories.

01|11|19

Ad-ventures in Marketing XI

Cognitive Core, Intouch’s own custom-built, artificial intelligence engine specifically for pharma was recently featured in MedAdNews’ annual Pharmaceutical Marketing Ventures to Watch issue.