Intouch Proto Leadership

Pioneers in Pharma Marketing

MARK ARNOLD

SVP, Account Services Managing Director

After close to 25 years, Mark has worked in nearly every category of pharma advertising. His client history ranges from more than a dozen of the largest pharma companies to several small bio-tech startups, and from blockbuster brands to the launch of three new classes of drugs. Mark gravitates toward rare disease brands that provide relief to the underserved as well as those that foster deep connection to those in need. His foray into advertising came early in life – Mark was featured in a Pop Rocks commercial at age seven. And he’s still show biz adjacent today. Ask him how he knows all five of the original New Jersey Housewives.

Mark’s LinkedIn

BETSY KRAMER

SVP, Client Services

Betsy boasts nearly 20 years in healthcare brand development and expertise in a wide range of therapeutic experience, including immunology (Rheumatology, PsA, PS, AS, MS, UC, Crohn’s, Lupus Nephritis, and SLE), oncology, hereditary cancer testing, genetic testing, woman’s health, pediatrics, dermatology, and osteoarthritis. She helped launch Humira in the US and in more than 15 countries across Europe. Before her career in marketing, Betsy was a high school history teacher, which is probably why she’s so great at teaching everyone she works with how to up their game, from account planning to insight development to research analysis.

Betsy’s LinkedIn

TIM LEWIS

SVP, Strategic Planning & Development

Tim spent his first 20 years in orthopedics, primarily in marketing roles, before moving into advertising nearly 15 years ago. He has worked for the three largest independent healthcare agencies in senior planning and strategy roles. He is passionate about tackling big challenges and has led initiatives from traditional brand planning to technical implementations and nearly everything in between. Tim has significant launch experience under his belt, including the very first DTC campaign in orthopedics as well as launches in the vaccines, hematology, oncology, men’s and women’s health, urology, and GI spaces. He started the digital strategy practice at one of the agencies he worked for and led a ground-breaking patient-generated health data project for a major healthcare system. Tim loves to run, and once raced two marathons and a half marathon in 45 days.

Tim’s LinkedIn

ELIZABETH ROONEY

SVP, Executive Creative Director

Elizabeth has a BA in communication arts with a minor in art history and biological sciences. Earlier in her career, her entrepreneurial spirit led her to co-found a digitally focused boutique agency which she and her two partners sold to WPP after a decade of success and growth. Elizabeth’s work has been recognized by Communication Arts, the American Advertising Association, Manny’s Trailblazer Awards, and the Greatest Creators Showcase. She and her Intouch team have won numerous awards across nearly every category: video, social media, launch, outdoor environmental, website, and point of care. Inspired by her mother who worked for the US Foreign Service and spent many years overseas, Elizabeth caught the travel bug early on and has visited destinations from Alaska to Cambodia to North Africa. For a different kind of trip down memory lane, ask her about the time she played the role of Molly in a stage production of “Annie.”

Elizabeth’s LinkedIn

Jonathan Smith

VP, Project Management Office

Jon has nearly 20 years of experience in pharma, restaurant, and retail advertising and project management. Over the years, he has managed a wide variety of programs, projects, and project teams for clients. In addition, Jon has led many initiatives for Intouch, spearheading several process enhancements and organizational changes to streamline operating procedures and improve delivery. As a proud member of the Intouch PMO for almost a decade, he has played a leadership role in that department’s rapid expansion from 20 to 200 team members. Jon takes pride in his solutions-first approach to meeting our clients’ needs through the use of marketing and technology. His accolades include being awarded vendor/partner of the year for leading a team responsible for full campaign and software implementation efforts for a major retail client and winning a coveted internal Intouch Hackey Award for his role in leading PMO efforts for Intouch’s largest client. When not working, Jon enjoys spending time with his family, boating, and watching all KC-area sports teams WIN.

Jonathan’s LinkedIn

STEWART YOUNG

SVP, Strategic Planning

Stewart has more than 15 years of healthcare marketing, communications, and brand-building experience across patient/consumer, healthcare professional, and managed care audiences. His areas of expertise include oncology, rare disease, CNS, rheumatology, neurology, diabetes, women’s health, cardiovascular, and eye care. He is adept at customer experience planning, strategy development, brand positioning, and brand character building. Stewart isn’t just fast on his feet in marketing meetings. He also plays soccer with a local team in an O55 Men’s League, recently placing second in a national tournament in Las Vegas.

Stewart’s LinkedIn