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Innovation Blogs

Want Great Craft? Get Audacious

What's the movie "Titanic" got to do with producing great advertising? Nicholas Capanear — Intouch's craft evangelist — has the answers.

Evolving Beyond Human-Centered Design

The design community has let human-centered design run amuck. Find out what pharma marketers can do to course-correct.

In Healthcare Advertising, Craft Isn't Optional Anymore

Intouch executive director of craft, Nicholas Capanear says healthcare advertising is awakening to the need for craft. Learn more about Capanear, his take on the role of creativity and why there's no going back to …