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Build or Buy? Increasing — Or Outsourcing — Your Marketing Capabilities

When does it make sense to build your own team internally, and when does it make sense to outsource certain capabilities to partners? In the latest POV from EVERSANA INTOUCH, the pros and cons of …

Inclusive Marketing: Having the Tools, People, and Process to Shape the Work

Inclusive marketing: What is it, what does it accomplish, and what impact does it have? Nicole McCann-Davis explains – and the statistics may surprise you.

How Will Generative AI Change Pharma? Faruk's Here to Explain

Faruk Capan, CEO of EVERSANA INTOUCH and Chief Innovation Officer of EVERSANA, has been interviewed by many life-sciences journalists recently about the promise of generative AI like ChatGPT. We round up a few of the …