MARKETING MIX ANALYSIS

The End of a Product’s Lifecycle Doesn’t Mean an End to Brand Growth

How do we drive greater “return” for our marketing investments during the end of a product’s lifecycle?

Man interacts with touch display

THE CHALLENGE
How do we drive greater “return” for our marketing investments during the end of a product’s lifecycle?

THE SOLUTION
We used a marketing mix analysis looking at all personal and non-personal channels to understand the average ROI, percent contribution to sales, revenue, and marginal ROI to determine where to scale up and where to reduce investments.

Without any incremental investments, we identified how to reallocate 15% of our client’s marketing budget to increase revenue without the need for any additional budget.