Healthcare Marketing Blogs


A SpaceX Philosophy to Launching in Pharma

What’s rocket science got to do with cost-effective pharma product launches? The experts at EVERSANA have the answers. Read on and then get the complete white paper, which features 10 real-world examples of how NOT to launch.


2022 Pharma Marketing Trend to Watch: Musical Chairs

The Great Resignation and other factors are changing the makeup of every group within pharma marketing. Learn more about how to thrive despite this trend from the experts at Intouch.


Intouch’s Top 10 Healthcare Marketing Posts of 2021

Catch up on Intouch’s top 10 most-read healthcare marketing articles of 2021, as determined by you, our readers!


What Matters Most: The Trends That Will Shape Pharma Marketing in 2022

Through the lens of 7 trends, we examine how our lives have changed over the past two years, and what pharma marketers need to do to recognize and weed out old assumptions and approaches to how we do business in 2022, and beyond.


Is Your Brand Ready for Loss of Exclusivity?

It’s never too soon to plan for patent expiration. Find out what it takes to inspire loyalty — and avoid business disruption — long after exclusivity is over.


Is Pharma Advertising Turning Off Pharma Audiences?

At a time when people are increasingly encouraged to be their authentic selves and demand that their needs be respected, how is your brand effectively communicating with and about those who have chronic conditions?


Intouch Steps Up to Combat Healthcare Disparities Faced by Black Women

Every woman’s health should be taken seriously, but Black women’s healthcare needs are often dismissed or ignored. Find out how we helped build a platform that empowers them to seek the care they deserve.


On Speakers Programs and PhRMA’s Updated Ethics Code

Learn about the updates and how Intouch develops memorable and impactful speaker programs while staying within the guardrails.


Inclusive Marketing: 7 Considerations for Reaching Underrepresented Audiences

Consumers are flocking to brands that mirror real-world demographics, and marketers who continue to exclude and stereotype are doing so at their own risk. How is your brand ensuring inclusivity in its marketing efforts?


Trans Healthcare: How Pharma Marketers Can Positively Impact This Underserved Community

In this POV, you’ll learn about the hurdles transgender people face in seeking care, and how pharma marketers can help clear the path.

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