Content Marketing Blogs
Intouch Creatives on Super Bowl LV Ads: From High Fives to Face Palms
What was eye-roll inducing and what was inspiring? What was fire, and what was an abysmal flop? We asked several Intouch creative leads to give us their thoughts on the winners and losers this year — opinions may vary — check out their responses here.
Three New Campaigns Seek to Get Patients Back to the Doctor’s Office
Getting patients in front of HCPs for diagnosis, treatment, and care management continues to be challenging. Here, we look at three campaigns’ efforts to help patients understand why, and how, to continue getting the care that they need.
“Depressurizing” Instagram: What Do Disappearing “Likes” Mean for Your Brand?
The Instagram interface – a photo, below which appears a number of likes – is so well-known, it was its own Halloween costume. That’s changing, though, as parent company Facebook Inc. attempts to counter criticism that the social network engenders constant comparison. How will pharma marketers be affected?