Creative Blogs


Creating Authentic Relationships Between Brands and Audiences

We have incredible, emotional, engaging stories to tell, if our industry can only learn to do that with greater sophistication. Intouch group creative director Soyoon Bolton discusses how pharma marketers can get from where we are to where we need to be.


Intouch Creative VP Chosen for Clio Health Awards Jury

Award-winning Intoucher Ron Larson will draw on his 25+ years of creative experience to help select the best creative in the prestigious Clio Health category. Read on to learn more about Ron and the Clios.


Intouch Creatives on Super Bowl LV Ads: From High Fives to Face Palms

What was eye-roll inducing and what was inspiring? What was fire, and what was an abysmal flop? We asked several Intouch creative leads to give us their thoughts on the winners and losers this year — opinions may vary — check out their responses here.


A Creative Origin Story in a Newspaper Clipping

What’s your career origin story? In this post, we look at Intouch SVP, Executive Creative Director Brent Scholz’s very first advertisement and how it inspired his lifelong passion.


Intouch Honored With MM+M Gold & PM360 Trailblazer Awards

Intouch recently brought home two industry awards — one for relationship marketing and another for a direct-to-consumer campaign — and was recognized for its work in six other categories. Learn more and celebrate with us!


Craft Matters – Intouch’s New CCO on Creating Creativity

Craft matters, and it is the next frontier in our industry. Susan Perlbachs, Intouch Group’s new CCO, talks about what it takes to create healthcare marketing that can stand up and hold its own next to the most beautiful and inspirational ads anywhere ­– in any category.


To Put Patients First, Listen

Last year, Intouch had the pleasure of working with GSK/TESARO (now GSK) to create a powerful message for Ovarian Cancer Awareness Month, which is observed each September. To make #OvaryAct — the socially driven, month-long campaign — the most impactful it could be Intouch and GSK/TESARO worked with GIPHY to provide free, high-quality imagery that […]


Intouch Wins Big at KC Addys With 5 Creative Awards

Intouch has earned many awards over the years, but this time our creative chops get recognition outside the world of pharma. Read on to learn more!


Why Storytelling Matters in Pharma Marketing

Two of Intouch’s own — group creative director Charley Aldridge and senior VP, medical director David Mustalish, MD — recently spoke with the folks at PharmaVOICE about the value of storytelling in pharma marketing.


Throwback Thursday: 9 Months, 9 Noteworthy Intouch Blogs

As we edge closer to the end of 2019, we wanted to stop and smell the roses, or in this case, indulge in a Throwback Thursday moment and share some of our favorite blog posts from this year. This list represents Intouch’s thinking on a range of topics, from the evolving role of artificial intelligence […]

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