Paid Media Blogs
What Matters Most: The Trends That Will Shape Pharma Marketing in 2021
Each year, Intouch creates a “what to watch for” POV to help pharma marketers prepare for the coming year. Here, we explore 5 interrelated aspects of the pandemic’s effects, predict how they will continue to play out in 2021, and recommend how to grow and benefit from them.
Facebook’s Clear History Tool: Should Pharma Marketers Be Concerned?
Facebook will soon roll out a new tool called Clear History that would give users the option to disassociate their online activity from their Facebook profiles, essentially erasing their personal digital footprints. Marketers can’t afford to mute this conversation.
Attribution: The Key to Understanding and Motivating Audiences
What is attribution? According to Forbes Research, “most CMOs still struggle to quantify and communicate the value marketing creates to their leadership, peers and partners.” Attribution is an attempt to rectify that. From online searches to in-office appointments, Facebook likes to conversations over Sunday dinner, your patients may have learned about your brand, and been […]
Programmatic Media: A Win-Win Proposition for Pharma
Executive SummaryProgrammatic media buying is on the rise across all industries — even in pharmaceutical marketing, which has been slower to adopt this type of buying. In this POV, we discuss what programmatic is, one way it’s now easier to understand, the benefits it can bring to campaigns, and why pharma marketers should be including […]