Relationship Marketing Blogs
Creating Authentic Relationships Between Brands and Audiences
We have incredible, emotional, engaging stories to tell, if our industry can only learn to do that with greater sophistication. Intouch group creative director Soyoon Bolton discusses how pharma marketers can get from where we are to where we need to be.
PM360 Names Intouch Field Coaching Report a 2020 Innovative Service
PM360’s December innovation issue is out, and Intouch’s field coaching analysis report was recognized for helping pharma reps know whether their messaging resonates with healthcare providers — and how to pivot when it doesn’t.
Three New Campaigns Seek to Get Patients Back to the Doctor’s Office
Getting patients in front of HCPs for diagnosis, treatment, and care management continues to be challenging. Here, we look at three campaigns’ efforts to help patients understand why, and how, to continue getting the care that they need.
Future State: The New Media Landscape
The media landscape — especially TV — is morphing faster than any other time in history. In this new whitepaper from Intouch, we explore the impact of these trends on pharma marketing, as well as actions that pharma can take to better prepare themselves for this brave new world.