Strategic Planning Blogs


A SpaceX Philosophy to Launching in Pharma

What’s rocket science got to do with cost-effective pharma product launches? The experts at EVERSANA have the answers. Read on and then get the complete white paper, which features 10 real-world examples of how NOT to launch.


2022 Pharma Marketing Trend to Watch: Musical Chairs

The Great Resignation and other factors are changing the makeup of every group within pharma marketing. Learn more about how to thrive despite this trend from the experts at Intouch.


Overwhelmed by Omnichannel? We’ve Got Your Back

Omnichannel marketing offers the options pharma marketers need to understand, reach, and make meaningful connections with their audiences. Find out more from the experts at Intouch.


Intouch’s Top 10 Healthcare Marketing Posts of 2021

Catch up on Intouch’s top 10 most-read healthcare marketing articles of 2021, as determined by you, our readers!


The 4 Questions Clients Ask About NFTs

As terms like “NFTs” and “metaverse” grab more headlines, our clients are wondering what their health industry-related applications might be. Find out where Intouch innovation expert Andrew Grojean thinks these digital assets fit in pharma marketing.


Be What They Want / Be What They Need: The Overlap of SEO and Content Strategy

The most perfect content in the world is worthless when your target audience doesn’t see it. How do you make sure it’s found? Intouch experts have the answers.


Pharma Marketing: Why There’s So Much of It and Why It Needs to Change

Intouch strategy SVP John Kenny shares his thoughts on pharma marketing and the need for mindful strategy — and strategists — in a recent episode of the podcast, On Strategy Showcase. Check it out!


Connect 2021: What Facebook’s Metaverse Means for Marketers

What will a blending of the real and virtual worlds look like? And how can pharma marketers be part of this new hybrid environment? Four Intouch experts teamed up to provide answers.


Google’s 2021 Title Shakeup Part 1: What Pharma Marketers Should Know

Intouch’s SEO team looked at the recent changes from Google and how they affect pharma brands. Read on for their key observations in part 1 of 2 posts on this important search update.


Meet Intouch MedComm – Our Digitally Savvy Science Experts

Intouch MedComm translates complex science into engaging clinical content to transform your brand and ensure HCPs get the information they need to make the right decisions for their patients. Read on to learn more!

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