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WHAT’S NEW

What Matters Most: The Trends That Will Shape Pharma Marketing in 2022

Through the lens of 7 trends, we examine how our lives have changed over the past two years, and what pharma marketers need to do to recognize and weed out old assumptions and approaches to …

Is Your Brand Ready for Loss of Exclusivity?

It's never too soon to plan for patent expiration. Find out what it takes to inspire loyalty — and avoid business disruption — long after exclusivity is over.

Is Pharma Advertising Turning Off Pharma Audiences?

At a time when people are increasingly encouraged to be their authentic selves and demand that their needs be respected, how is your brand effectively communicating with and about those who have chronic conditions?